Friday, July 10, 2009

The Price of Looking Good in the Recession: Plastic Surgery Package Holidays

By Ross Tilley

The squeeze of the recession has been felt in companies and individuals the world over, although in some industries it has interesting and potentially dangerous implications. The plastic surgery market in particular is seeing more and more people look further afield than Britain for their tummy tucks, boob jobs and facelifts in an attempt to save money.

It's easy to see their reasoning why not combine their annual holiday with a cheap boob job to boost their cup size? Or magically take a few pounds of fat away through liposuction? The internet has opened up a whole market of potential customers to overseas cosmetic surgeons, and in places where costs are lower they can afford to offer cheaper procedures. But at what risk?

BAAPS, otherwise known as the British Associate of Aesthetic Plastic Surgeons, have been at the forefront of an awareness campaign aiming to make sure UK men and woman understand the potential risks of going under the knife whilst on holiday. BAAPS highlighted how woman's magazines were a prime marketing channel for these foreign surgeries, and that they often have UK-based representation to reassure and push through the sale.

BAAPS aims to make sure everyone is armed with enough knowledge to make educated decisions on their plastic surgery, and to make sure people understand the function and necessity of a governing body for specific healthcare sectors. Cosmetic surgery, although now much safer than it's ever been, will never be 100% free from the chance of complication, but travelling to countries where it is ungoverned may certainly increase that risk.

One of the bigger concerns of these plastic surgery holiday packages, is that of countries that offer significantly discounted treatment and the level of expertise, technology and aftercare one can expect to receive.

With an impressive 650,000,000 pounds spent on plastic surgery last year by Britons, the promise of looking good and feeling great has the potential to outweigh sensible research on cosmetic surgery, and the pressures of the economic recessions only add to this understandable desire to save on the price.

When times are tough people often reach outside of themselves to feel better about what's going on inside. Cosmetic surgery can beautify and produce feelings of well-being and self-confidence, but the money saved by doing it in a potentially unsafe environment in a foreign country is not worth the risk. In addition to possible complications, one follow-up appointment will wipe out the amount that was saved in the first place.

There are many UK surgeons, particularly members of the BAAPS, who perform safe, reliable cosmetic surgery on patients here in Britain every day. Their rates may seem on the surface to be higher than what is offered by these Plastic Surgery Package Holidays, but expense isn't always measured in money. Bad cosmetic surgery and the minefield of aftercare are just two of the risks worth considering.

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